Elite College Admissions Have Turned Students Into Brands

The intense competition in college admissions is fostering a culture of personal branding among students, where young individuals are prompted to define themselves and tailor their activities towards their university goals from an early age. Imagine having to craft your “personal brand” at 16? It’s overwhelming enough that today’s youth face economic instability and environmental crises, but now they also need to strategize their personal brands?


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